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During the early years of the 20th century, two brothers, Benny and Clovis Martin Found Employement as streetcar conductors. Later, they opened a sandwich shop near the French Market. In the late 1920's the New orleans streetcar conductors went on strike. The Martins vowed to feed their striking brethren for free. When one of the strikers entered their shop, the call went out: "Here comes another po-boy!"
 

The Beignet Tradition
In 1863, as the Civil War was coming to a close, a simple coffee house opened near the New Orleans' open market, presently called the French Market. This coffee house served up strong coffee (some say purposely made extra strong to dissuade the unaccustomed palates of the Union military) and its' soon to be famous beignets - fried squares of pastry generously topped with powdered sugar. These pastries originated with the Acadian French that first settled South Lousiana, but because of war shortages they became a welcome treat for all social classes at all hours of the day. The beignets were most often enjoyed with New Orleans style caf'e au lait (double strength dark roast coffee and chicory, served with steamed milk).

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